I have to say this is definitely a “Secret Weapon” by John Frieda. Although, personally cream products like this weigh my own oily, fine hair down. This works fantastic on others with really dry and/or curly hair. Especially for blow drying, flat ironing straight. I now use this every time I straighten my Mother’s super curly hair for special occasions. I’ve never found any other product similar to this that works so well at taming the frizz, curls. It cuts all the heavy work out of pulling, plating down by half. Even though it might seem pricey for a drug store brand, it’s completely worth every penny..